More Pages, More Problems
Why bigger isn't always better
Let’s clear something up:
You don’t need a 17-page website to look “professional.”
You don’t need a 17-page website for SEO.
And you definitely don’t need a 17-page website just because you saw someone else’s site and panicked.
‘Cause if your website feels overwhelming to you, just imagine how your visitors feel. And if your go-to solution has been “just add another page,” then hey—time for a loving reality check.
What actually happens when you keep adding website pages
It starts with just one. A new offer needs a new page, right? Then you turn the question you get asked on every Discovery Call into another page because you’re not sure where else it fits.
Then you add another one.
And another.
And now your nav bar has dropdowns inside dropdowns and your services are scattered across three separate tabs, all saying the same thing in slightly different words.
Google’s not impressed. Your visitors are lost. And you're stuck updating eight pages every time you raise your prices.
So, how many website pages should you have?
Here’s the golden rule: Only as many as it takes to go from ‘I’m curious’ to ‘I’m in.’ Not “all the info you’ve ever written about your business, separated into 14 micro-pages.”
Because what actually makes a website work isn’t the number of pages—it’s how clearly it tells your story and how easy it is for someone to say “yes.”
So what does that actually look like in practice?
This is our go-to page map for Website in a Week:
Home – First impression energy
About – Who you are + why you’re great
Services – What you offer + how to work with you
Contact – So they can actually book you
Optional – Blog, FAQs, portfolio…if they make sense for your biz
Before you add another page…
Adding a new website page feels productive. Like you're building something and rolling forward. But half the time? It’s just a sneaky way to avoid dealing with what’s already on your site.
Maybe the new info doesn’t fit perfectly anywhere. Maybe your existing pages feel outdated or a bit messy, and the idea of rewriting them sounds like...ugh, a lot. So instead, you just tap “Add a new page” and call it a day.
So before you add another page, take a second to check: Does your visitor actually need this?
Or are you just giving your confusion a new place to live?
Cheers,
Isobel & Samara
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